Juliet Schor was recently interviewed in Vox about the question of why we buy what we do. The interviewer opens,
“I recently spoke with Juliet Schor, a sociologist at Boston College, about the history of modern American consumerism — what it’s rooted in, how it’s evolved, and how different groups of people have experienced it. Schor, who is the author of books on consumerism, wealth, and spending, has a bit of a unique view on the matter. She tends to focus on the roles of work, inequality, and social pressures in determining what people buy and when. In her view, marketers have less to do with what we want than, say, our neighbors, coworkers, or the people we follow on social media.”
Read the full interview here.
