Global trade negotiations are moribund, with the World Trade Organization’s agenda stalled and the neoliberal ideology it serves confronted by a rising chorus of criticism. The trading system, built on the premise that promoting commercial interests necessarily advances the general interest, instead has fed a multifaceted planetary crisis. At this juncture, trade policy must find a new way forward. The key to this change lies in reversing the priority that in the past made free trade an end in itself, thereby consigning the larger goal of sustainable development to an afterthought. From now on, economic, social, and environmental sustainability goals should set the criteria for designing and applying multilateral trade rules. We suggest concrete steps to help transform the WTO from an agent of privilege and profit into a force for an equitable, peaceful, and resilient world.