Simon Mair is an ecological economist and lecturer in circular economy at the University of Bradford. His research focuses on building narratives about what a desirable and sustainable society might look like and how to get there, including the development of ecological macroeconomic models for exploring the economic dynamics of such societies. He holds a PhD from the University of Surrey, where he served as a research fellow at the Centre for the Understanding of Sustainable Prosperity (CUSP). His doctoral research developed and applied quantitative modeling frameworks to explore the relationship between environmental and socioeconomic sustainability in global supply chains.