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Bob Willard

Bob Willard

Bob Willard is a leading expert on quantifying and selling the business value of corporate sustainability strategies and has given hundreds of keynote presentations to corporate, government, university, and NGO audiences. He worked thirty-four years with IBM Canada, “retiring” in 2000. He serves on the advisory boards of The Natural Step (TNS) Canada and Forum for the Future US, and he is on ad hoc advisory committees for sustainable business certificate programs at three Ontario colleges and universities. He was inducted into the International Society of Sustainability Professionals’ Hall of Fame in 2011. He has been named a “Best for the World Overall” B Corp the last three consecutive years, and has a PhD in sustainability from the University of Toronto.


  • GTI Contributions

    Better is Not Good Enough: Toward True Corporate Sustainability
    Better is Not Good Enough: Toward True Corporate Sustainability

    June 2014

    The corporate sustainability movement has yet to fully grasp the risk of looming social and ecological tipping points. To avoid the trap of incrementalism, we need a systemic understanding of how a truly sustainable corporation would operate.

    With commentary by Manuel Escudero, Stuart Hart, Mark McElory, Alan Willis, and Simon Zadek